Hi, I’m Alex.

I’m a Product Manager based in Amsterdam. I launched Semrush AI content generation tool(now part of the Semrush Content Toolkit). My current focus is on evaluating AI quality and identifying ways to make the technology feel genuinely useful to people(at least to me).

Before that, five years writing code. I still ship the occasional side project and some of them even profitable.

Outside of work: long walks by the sea, driving around the Netherlands, hiking, books, a lot of tea, and saunas. I can brew a proper coffee pretty much anywhere: mountain summits and snowfields very much included. Also I know at least two perfect oatmeal recipes for breakfast.

Find me on LinkedIn →